Earlier this month I attended BlogStock, a festival combining education and entertainment…in a field! BlogStock was launched last summer by Traverse Events although this was my first time at BlogStock because I was travelling last summer. Having already attended the last 3 Traverse conferences, I knew this was going to be a great weekend! Even better, this time I was on the line-up to speak!
I’ve spoken at many conferences over the years but this was the first time I’ve spoken at an event in a field! 🙂 It was a beautiful but very cold day and I was impressed that people managed to sit there in that open marquee, whilst I got to move around a little at the front, in an attempt to keep warm. So for those who came along, thank you for bearing with me and I hope you all managed to get a free hot drink from the lovely team over at Affilinet. I certainly appreciated that hot chocolate, to warm me up again!
Your Blogging Brand: look after it like a pro
My workshop was focused on looking after your blogging brand. Details and the slides are below.
You work hard to build an online presence and reputation, to get noticed and build successful relationships with audiences, brands and PRs. That positive reputation can be at risk if it’s not protected. Don’t rely upon luck, take action to safeguard your blogging brand!
This interactive session included a number of actionable takeaways to keep your blogging brand in check. Key areas of focus were:
- Your digital footprint and blogging brand
- Developing a strategy to keep your blogging brand in check.
***Special thanks to Kat Burrington from Travel with Kat for loaning me her laptop during the workshop!***
- A wrote a guest post on Travel Blog Success about How to keep your web presence accurate, legal and secure
- Thats Nonsense
- Know the Net
- Information Commissioner’s Office (ICO)
- ICO guide to privacy and electronic communications regulations
- ICO self-assessment quiz to identify whether you need to register as a data controller
- ASA new vlogging advertising guidance
A little homework…for extra credit 🙂
- What will you include in your strategy?
- What changes (if any) do you need to implement straight away?
- How will you deal with issues that arise?
- What do you need to go away and learn more about?
Let me know in the comments, below.
Disclaimer: As a speaker at BlogStock 2015 I was provided with a complimentary ticket. I have not been asked to produce this post. For further information on how I work with partners, please read my Ethics page.